Working in-house for a global restaurant group means being neck-deep in menus.

As the sole Copywriter, I was involved every step of the way, collaborating with the Culinary teams on item names and descriptions, the Quality Assurance department for calories, disclaimers, and legal requirements for each state, and the Brand team for overall consistency between assets.

Menu copywriting is unlike anything else I've ever done. One inconsistency could mean a few hundred thousand dollars in additional printing costs and delayed timelines that leave restaurants without the necessary materials to operate. It's vital to comb through every page, every word, and every number to ensure you end up at a place of I'd-bet-my-life-on-it total accuracy.